Launching a new product is always a hassle!
What I didn't know until recently is that hassle applies to blog posts, too.
It can take from a few hours to days to write a quality technical article. Then, another day to proof-read it and correct the undercover mistakes from the previous day. An undervalued step on the process is launching the actual post.
Today, I launched my the article "Build a landing page with Chakra UI - Part 1" and I lost over 4 hour for that. What I had to do?
- Find the distribution channels (/r/reactjs subreddit, cross-post on dev.to, submit on webdesignernews.com).
- Tweet about the new blog post
- Respond to all the folks that commended on the various posts
- Prepare a newsletter could be another step, but I had already added it on the previous issue.
The outcome is that it takes a lot of time and effort to market a blog post without a huge audience (~600 twitter followers, ~400 Reddit karma, ~500 dev.to followers).
However it worthed every minute! I got almost 1k readers in a day, the majority of the traction came from the Reddit post (which was my most successful so far)