And I need to focus on the audience's pains and dreams.
After many months of trying hard (and random) to write copies for various landing pages, I'm starting to understand the true power of copywriting. Then, I need to adapt copies to their actual, real needs and problems.
I come up with a simple yet effective framework:
- Tell a story about the most painful problem of your audience
- Show them how your product will help achieve their dreams and goals
- Add a bold Call to Action (CTA) to capture their emails and/or push them pay